As a business owner or marketer, you need to understand that colors play a crucial role in determining the efficacy of your brand awareness campaign. So, if you are using branded koozies to promote your brand, choose a unique color scheme that will make your koozies stand out in every event. You may have the most iconic logo and company name, but if you pick the wrong color scheme, you won’t get the desired results from your campaign. This article shows you how colors will help your branded koozies to stand out.
Using Colors to Appeal to Emotions
In Western culture, specific colors elicit specific emotions in human beings. This is the trick that most companies use when creating marketing graphics and brand identities. You should also take advantage of this knowledge to develop promotional koozies that appeal to the right emotions. Here are some examples of how your mind interprets specific colors:
- Blue: reason and communication
- Red: influence and passion
- Yellow: joy and optimism
- Green: wellbeing and nature
- Orange: fun
- Pink: feminine and delicate
- Purple: respect, royalty, and intelligence
- White: safe and pure
- Black: sophisticated and powerful
How Colors Influence Your Brand
Even before your target audience notices anything else on your branded koozies, they will see the colors. So, if you pick the wrong colors, people will lose interest in your koozies even before you hand them out. Here are some examples of how color will affect your promotional koozies.
Since colors are the most noticeable aspects of any promotional item, they’ll determine the overall visibility of your koozies and the success of your brand awareness campaign. So, go for vibrant colors that will catch the attention of your target audience and encourage them to pay close attention to your koozies, which makes it easy for you to put your message across.
Highlighting Your Products
If the main objective of handing out branded koozies is to highlight specific products, choose a color scheme that matches the appearance of the particular products you wish to promote. Such colors will make your products more visible and appealing to your target customers, and it’ll also increase the chance of prospective customers wanting to try out the products.
Influencing the Mood
As mentioned above, different colors invoke different emotions. So, ensure that the colors you choose for your koozies appeal to the right emotions and promote positive feelings.